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Casino-less, smoke-free Trump is set to open
 
By Richard N. Velotta / Staff Writer
This is one of the one-bedroom suites at the Trump International shown on Tuesday, six days before the property opens.

Operators of the Trump International are hoping the resort will be greeted as a breath of fresh air in the Las Vegas market when the property opens its doors March 31.

It should.

The luxurious 645-foot, 64-story, $500 million hotel and tower will be smoke-free and has no casino.

"It will be a place of refuge for our residents and guests," said Steve Shalit, vice president and managing director. "No clang, clang, clang sounds from slot machines anywhere in the building. And, it has a lot of Donald Trump in it."

Not only will Trump International be smoke- and casino-free, it also will have some of the most luxurious decor in the city, and Shalit, a veteran of the hotel industry with experience in upscale properties in Tucson, will put Trump up against any luxury accommodation in town.

The 1,282 suites are wrapped in 24-karat gold glass and the rooms are furnished in classic contemporary style. The rooms have floor-to-ceiling windows with views of the mountains, the city and one of the best vantage points of the Las Vegas Strip.

Each room, designed by Design 360 Ultd., will have the best business and entertainment technology, flat-screen televisions, European-style kitchens with wood cabinets, custom vanities, in-mirror television screens, marble countertops, master-bath spa tubs and sleep-system beds custom made for Trump properties with 500-thread-count Bellino Italian sheets.

Each room will have wireless high-speed Internet access and an in-room fax machine.

There are 880 studio units, 352 one-bedroom suites and, in the top five floors of the building, 50 one-, two and three-bedroom penthouse suites. Units range from 515 to 3,500 square feet.

Trump International is classified as a condominium-hotel property with about 95 percent of the rooms privately owned. Studio apartments start at $700,000 and the one-bedroom units at $1.8 million with the penthouse suites starting at $2.2 million. A premium is charged for corner units that have views in two directions.

Shalit said because the tower hasn't opened yet and it's difficult to gauge how often residents will occupy their units, it's hard to tell how many rooms will be available for rent on any given day. But the company has a revenue-sharing plan in place to sublet units, or residents can arrange them privately.

The Trump Web site lists a midweek stay costing from $349 for a studio unit to $5,000 for a penthouse suite. The weekend stay ranges from $379 a night to $5,000.

Although residents and hotel guests will get to enjoy the amenities at their leisure, some of the other Trump features will be available to Las Vegans, including the 10,000-square-foot Spa at Trump that will have a treatment menu that includes massages, facials and body wraps.

The spa also incorporates a 1,500-square-foot health club with state-of-the-art Technogym equipment. The seventh-floor spa also has a heated outdoor swimming pool and deck on the sunny side of the tower and shaded deck on the opposite side.

Locals also can dine at the first-floor DJT restaurant, which will offer a variety of cuisines, and poolside at H2(eau), which will offer Mediterranean and neo-Japanese cuisines.

Food and beverage will be under Executive Chef Joe Isidori, who also serves as vice president of food and beverage at Trump. His staff is available to provide 24 hour, in-room dining.

Trump International will have 2,400 square feet of indoor meeting space with two meeting rooms of 1,000 and 800 square feet as well as the 600-square-foot Trump Board Room, each equipped with state-of-art technology for presentations.

This is a roll of bathroom tissue in the one-bedroom suites at the Trump Tower Las Vegas, sealed with a gold Trump logo.
SAM MORRIS / STAFF PHOTOGRAPHER

Although the amenities of Trump International are bound to dazzle, Shalit expects the service to leave the best impression at the property. The company has hired 350 employees with 300 more to come on board as the units become occupied.

Every guest at the Trump will have indoor valet parking in a garage in the first six floors of the building. White-gloved doormen welcome guests on arrival and Trump attache service will be available for residents and guests. Under that program, residents and guests prepare a list of personal needs, and staff members see to it that the room has them when the guest arrives.

Because the Trump properties share a database, a guest at the Las Vegas property will have the same amenities delivered if they check into Trump's New York or Chicago properties. The company plans openings in downtown Manhattan; Fort Lauderdale, Fla.; and Honolulu's Waikiki Beach in 2009 and in New Orleans; Panama; Baja California, Mexico; Dubai; the Dominican Republic; and Scotland in 2010.

The company also has personal shoppers available to handle any shopping needs of guests or residents.

Although the owners of many Las Vegas properties would be fearful of opening a resort without the ability to rely on casino revenue, Shalit said the Las Vegas market has evolved to make a casino-less property a good business model.

Trump International already has established relationships with neighboring resorts to send them guests and residents if they want to play in a casino.

"We've already got arrangements with Wynn (Las Vegas) to send people over," Shalit said. "And where we're located, there's plenty of opportunity for future relationships."

Trump International is next door to the site of the proposed Plaza hotel project where the New Frontier once stood and adjacent to the construction site of Boyd Gaming's Echelon. Another new neighbor on the horizon is the Fontainebleau, across Las Vegas Boulevard.

"Besides, we're right across the street from a spectacular shopping mall in the Fashion Show, and I'm sure many of our guests will take advantage of having those high-end stores nearby," Shalit said. "When the General Growth (owners of Fashion Show) people came over to take a look at the retail we have here, they were very happy."

Trump International will have a small retail component on site.

Trump International is steered by entrepreneur Trump and his children, Donald Jr., Eric and Ivanka. Ivanka Trump designed the uniforms worn by the personnel at the Trump properties.

Shalit also said, like Mark Twain, reports of the demise of the second Trump tower in Las Vegas have been greatly exaggerated.

"The second tower is designed and will take reservations when the market is right for it," Shalit said.

He said the second tower would look like the existing property, but have some upgraded amenities for residents and guests.

Richard N. Velotta covers tourism for In Business Las Vegas and its sister publication, the Las Vegas Sun. He can be reached at 259-4061 or at velotta@lasvegassun.com.

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