Young entrepreneur Nick Reviglio embraced this Latin adage in 1997 in forming 3V Media, a multimedia development company specializing in the creation of interactive CDs and DVDs, and the development of high-end Web sites.

Reviglio, whose interest in architecture evolved into an affinity for graphic and multimedia design and development, studied architecture at the University of Nevada, Las Vegas for three years. Then, in 1993, he moved back to his hometown of Reno to work for his father's wholesale plumbing and waterworks business. He handled in-house marketing and graphic design for the company, then broke off and launched 3V Media, using personal funds.

It turned out he was in the wrong place at the right time.

"I explored the market in Reno but felt there was a better business potential in Southern Nevada," he said. "After landing a couple of accounts in Las Vegas, Bally Gaming and CB Richard Ellis, I moved the company to where I felt Nevada's multimedia market existed."

Reviglio relocated to Southern Nevada in 1999, originally working out of his home. His first local projects included putting Bally Gaming & Systems' 300-page product reference guide on CD-ROM. (3V has since completed a couple of other projects for the company.) He also put commercial real estate service firm CB Richard Ellis' 16-page "1999 Market Watch," a Las Vegas market review and forecast, on CD-ROM.

"It was the only project we did for (CB), but it was enough to tell me this is the market for what I was doing," he said. "I'd say within the first month of moving down here I realized I'd done the right thing."

He said 3V, which has experienced healthy annual growth, has expanded its focus over the past five years.

"The company has sort of been on its own course and is just coming around now," he said. "With this industry, the company started off doing promotional screen savers, and it evolved into interactive CD-ROM. Then we introduced Web development, and then DVD authoring about two years ago, and it just keeps evolving."

The company now has a number of prominent clients, including Ultimate Fighting Championship (UFC), a mixed martial arts sports association. Mixed martial arts fuses elements of boxing, kick-boxing, wrestling, karate, judo and jujitsu. Under the leadership of Fertitta Enterprises, which bought UFC in 2001, UFC is now regulated and recognized by sports regulatory bodies including the Nevada Athletic Commission (NCA).

In looking for a company to handle its DVD authoring, graphics and Web site design functions, UFC hired local communications shop Ballard Communications to conduct several months of surveys, according to Keith Evans, director of IT and sponsorships for UFC.

"Ballard whittled it down to three companies for the value," Evans said, including 3V Media. "We liked their eagerness, and they knew the sport. They also have production experience and have even traveled with us to help out when needed."

Evans said 3V now handles all of UFC's DVD authoring -- the finished product is available at retailers such as Best Buy and Blockbuster Video.

"We create and develop the DVDs you see on the consumer shelves," Reviglio said. "UFC gives us the whole production on DV (digital video) tape, and we encode the video and develop a menu system that navigates it."

3V also creates UFC's electronic media cards and has helped with its merchandise line, including posters and mouse pads. In addition, 3V developed UFC's Web site and helped to enhance the general look and feel of UFC events.

"They've been with us since Day One, and it was the right move to make, no question," Evans said. "Obviously, you don't always know until after the fact, but we have been with other companies for marketing and PR and they have come and gone but 3V has stayed with us."

In April during the 2004 National Association of Broadcasters conference, 3V hosted a workshop at its 1,200-square-foot Fremont Street offices for Cinema Craft Inc., a company whose encoding software for the film industry is among the premier programs for Hollywood A-title DVDs for the consumer market. Reviglio said 3V is one of few multimedia houses in Las Vegas using the Cinema Craft software, which he added affords the best quality for DVD titles.

"We are so pleased to be able to showcase our Cinema Craft products in the professional studio atmosphere our visitors are accustomed to," Cinema Craft distributor Ray Wallick said in a statement. "We chose 3V Media because we wanted to provide professional equipment, real-world playback and the right setting for our clients and visitors to get a hands-on demonstration, to really get to know the products and feel comfortable with the technology and applications."

Although 3V, like many companies, was affected by the slump in the economy a few years back, Reviglio said it was not a major obstacle to growth.

"We just hung in there," he said.